Although car wraps may have seemed “weird” a few years ago, more and more are cropping up on vehicles all over the country, and for good reason. These eye-catching, moving billboards get people’s attention, and that is, after all, the goal in advertising. Car wraps can claim the lowest cost per impression rate of any other form of advertising at a cost of less than $44 per million impressions. This means they are a great way for the “little guy” to affordably compete with vendors 10 times the size of a small, “mom and pop” operation. Car wraps essentially level the advertising playing field for the small business owner.
One great thing vehicle wraps have going for them is their sheer, “in your face” staying power. You can’t change the channel and stop seeing the car wrap ad in the lane next to you as you drive down the road or sit in the traffic jam; you have to make a concerted effort NOT to look to avoid seeing the ad. This “commercial” is “on the air” 24/7. Even if it’s not moving down the road, a car wrap is still doing its job when the vehicle is parked.